About Me

I've always had a fervent passion for emerging technologies that have guided my journey, naturally drawing me to the world of the web and other digital and interactive experiences. Specializing in crafting seamless and insightful digital interactions, from mastering email campaigns for meaningful connections to shaping vibrant online ecosystems, I bring together creativity and strategy.

Web Marketing Specialist

National Bleeding Disorders Foundation

2019 - Present

Spearheaded efforts within the Marketing/Communications team to elevate the organization's online presence by implementing SEO best practices, identifying web solutions, and executing impactful online marketing campaigns.

Orchestrated the creation, publication, and optimization of web content, catering to a robust monthly visitor count exceeding 100,000 across 5 websites.
Developed and implemented effective website information architecture strategies to enhance user experience and navigation efficiency.
Proficiently managed Google Ad Manager, facilitating various ad options, including static, dynamic, and video advertising.
Collaborated with third-party developers to integrate Google Analytics and Google Tag Manager into NBDF Drupal-based websites, establishing and maintaining Google tags for comprehensive tracking.
Ensured compliance with EU user tracking laws by implementing GDPR Cookie Compliance across multiple websites.
Researched and implemented multistreaming for webinars, expanding reach and fostering sponsorship opportunities.
Edited videos for educational programs, provider content, and the NBDF Wednesday Webinar series.
Developed and maintained on-demand educational video libraries, streamlining access for patients, families, and healthcare providers.
Curated designs for the mosaic timeline on the 75th Anniversary page, aligning with the organization's aesthetic and highlighting its rich history.
Played a pivotal role in redesigning and technically migrating hemophilia.org, ensuring a seamless transition of content and advertising.
Reproduced Sponsored Content mock-ups for accurate and seamless advertising experiences on hemaware.org.
Crafted brand-aligned email templates for general and e-newsletter campaigns, ensuring a unified and visually appealing brand representation.
Produced and distributed hundreds of e-newsletters and email blasts, effectively promoting departmental initiatives, educational programs, and fundraising efforts.
Skillfully created original and templated promotional imagery for email and website campaigns, ensuring cohesive brand representation.
Executed the migration of email marketing platforms from Constant Contact to MailChimp, facilitating a database conversion to Raiser’s Edge.

Tech Agent

WebServes

2018

Provided web development services to a variety of small nonprofits through WebServes; a nonprofit dedicated to democratizing access to digital resources, ensuring that nonprofits and small businesses, regardless of their size or financial standing, fully leverage the internet and related technologies.

Collaborated with WebServes developers to accomplish end-to-end development of responsive websites for non-profits, small businesses, and individuals.
Implement proactive maintenance strategies for optimal website functionality and collaborate with WebServes developers for dynamic menus.
Revamp and organize web pages according to client specifications and discovery phase site maps, improving user experience.
Utilize video editing techniques via Adobe Premiere to enhance WebServes' online presence and educational initiatives.

Design Assistant & Web Editor

Hunter College

2016 - 2018

Working with the Office of Student Communications, I worked with the Graphic Designer to produce physical and digital event signage, worked on program materials, and provided organization-wide web content management assistance.

Resolved issues and enhanced web pages using HTML, CSS, and Javascript on WordPress-powered sites, improving user experience by updating pages to be more responsive.
Conducted in-depth research and curated an up-to-date image repository for all staff, optimizing graphic resources for design projects and adhering to brand standards.
Collaborated with the Graphic Designer to create impactful digital and physical campus signage.
Established a comprehensive master font directory for the office, optimizing resources for future design projects and design guidelines.

Undergraduate Research Assistant

Hostos Community College

2015

Working for the CUNY Research Center, I worked alongside Professor Matthew Bethancourt and two colleagues on Re:Play - MarioParty - an audio/video project that converted video game player input into a visual display.

MarioParty is part of the Re:Play sonatas that record video game "performances" and use the data to make audio-visual compositions. Mario Party takes the gameplays of 8 different people playing from the beginning of the original Super Mario Brothers. Every right press of the D-Pad sustains note volume, while any other D-Pad press (including no press) decreases volume.

Aided in creating JavaScript methods via Max7 to record player input across several game titles and controller inputs.
Provided research support by preparing and analyzing collected data.

Education

2016-2018

Hunter College

Bachelor of Arts: Media Studies

I've acquired a solid foundation in the theory and practice of digital media as a creative and investigative form of production. The program seamlessly weaves together technical instruction with a focus on aesthetics, communication, cultural production, and research, empowering me to build a cohesive portfolio in the dynamic realm of new media.

2013-2015

Hostos Community College

Associates of Applied Science: Game Design

I've had the opportunity to explore the dynamic intersection of art, design, animation, and code within the realm of game development. Additionally, the program emphasizes critical analysis and systems thinking, establishing a robust foundation in all things that extends beyond the technical aspects.